Cracker Barrel Partners With Maxwell Football Club

August 29, 2012, Philadelphia, PA

Cracker Barrel Old Country Store, Inc. has entered into an agreement with the Maxwell Football Club (MFC) to be the 2012 Presenting Sponsor of the Chuck Bednarik Award presented to the Outstanding Collegiate Defensive Player of the Year.
Founded in 1935, the Maxwell Football Club is the oldest football organization of its kind in America. The MFC presents several of the most prestigious awards in the football world at both the college and professional levels. The Chuck Bednarik Award was established in 1995 in honor of Philadelphia Eagles legend Chuck Bednarik. Nicknamed “Concrete Charlie,” Bednarik was a stand out on both offense and defense during his 14 year NFL career. He was selected to the All Pro team 10 times and is generally recognized as the last of the true “60 Minute Men” as a starter on both offense and defense. As a collegiate player, Bednarik was a two time All American at the University of Pennsylvania and was selected as the 1948 Maxwell Award as the Outstanding Player in College Football. He is a member of both the College and NFL Hall of Fame. Pat Fitzgerald (Northwestern) was the first winner of the Bednarik Award in 1995.

“Many of our guests are serious collegiate sports fans and we offer a variety of collegiate apparel, décor, rockers, food, cookware and accessories related to their favorite schools,” said Associate Marketing Manager Christine Poss. “This year, as we announce our MFC sponsorship, we think our guests will really cheer about their opportunity to win one of three trips for two to Atlantic City in March 2013 for the Maxwell Football Club National Awards Gala. In addition, the Maxwell Club is offering a first time membership to Cracker Barrel guests at a substantially reduced price, a benefit we think they will appreciate. Cracker Barrel guests can get this membership for $14.99 rather than the usual $35.00 cost. This membership gives fans a chance to vote on these time- honored awards.” To find out how to enter the “Cracker Barrel Old Country Store Football Fan Getaway” sweepstakes and view complete details, see Official Rules at www.crackerbarrel.com/footballfangetaway.

To join MFC, visit www.maxwellfootballclub.org and use code CB2012 for the Bronze Membership. Cracker Barrel’s in-store selection of collegiate merchandise is based on geographical proximity to schools, however guests can go online to purchase merchandise for select schools via shop.crackerbarrel.com.

“It is a tremendous honor to announce Cracker Barrel Old Country Store as the presenting sponsor of the Chuck Bednarik Award,” said MFC Executive Director Mark Wolpert. “The sponsorship will allow us to build our presence nationwide and offer Cracker Barrel guests the opportunity to become actively involved in our organization and programs. Cracker Barrel has a tremendous presence in geographic locations where there is high interest in college football so in my mind it is a natural fit for them to engage in a sponsorship of this type. We look forward to engaging their guest base and building excitement as we enter the college football season.”

About the Maxwell Football Club
The Maxwell Football Club, founded in 1935, is the oldest football club in America. Each year the Club presents awards for outstanding accomplishments at all levels of football from high school to the professional ranks. The Maxwell Club also provides scholarship opportunities for high school players who have demonstrated academic excellence and a commitment to community service. The Club has an open membership policy and currently has members in over 40 states. The Maxwell Football Club is headquartered in Philadelphia, Pennsylvania and Ron Jaworski former NFL quarterback and current ESPN analyst serves as the Club’s president.

About Cracker Barrel
Cracker Barrel Old Country Store provides a friendly home-away-from-home in its old country stores and restaurants. Guests are cared for like family while relaxing and enjoying real home-style food and shopping that’s surprisingly unique, genuinely fun and reminiscent of America’s country heritage...all at a fair price. The restaurant serves up delicious, home-style country food such as meatloaf and homemade chicken n’ dumplins as well as its made from scratch biscuits using an old family recipe. The authentic old country retail store is fun to shop and offers unique gifts and self- indulgences.

Cracker Barrel Old Country Store, Inc. (Nasdaq: CBRL) was established in 1969 in Lebanon, Tenn. and operates 616 company-owned locations in 42 states. Every Cracker Barrel unit is open seven days a week with hours Sunday through Thursday, 6 a.m. – 10 p.m., and Friday and Saturday, 6 a.m. - 11 p.m. For more information, visit crackerbarrel.com.

Contact Info

For Maxwell Football Club
Mark Wolpert
(267) 973-3680 mwolpert@maxwellfootballclub.org

For Cracker Barrel
Jeanne Ludington
(615) 443-9115 jeanne.ludington@crackerbarrel.com